On July 16th, 2012, Your Baby Can, creators of the “Your Baby Can Read” and the “Your Child Can” series, was forced to close its doors due to legal battles with the organization “Campaign for a Commercial Free Childhood”.
CCFC argued that babies can’t read, and accused YBCR of false advertising. Although they have no proof of this, reading experts who witnessed babies reading from this program gave their opinion that the children in the YouTube videos were not really reading, but were only memorizing the words. Furthermore, CCFC pointed out that the American Academy of Pediatrics does not recommend television or movies for children under 2. Such was the foundation for their case. “Your Baby Can” still strongly believes in their products, but could no longer fight the legal battles.
As a parent, I think I’m smart enough to decide for myself what products I will buy for my children, and judge whether or not my child really learned to read from Your Baby Can Read.
I attest that they can read, and I was very happy with my purchase. If I was unhappy, they would have given me a full refund. In a free market, parents(the consumer), not reading experts, would decide whether or not the product worked for their family. If the product was not good, consumers would stop buying it and the company would have folded on its own. However, YBCR was immensely popular, and the company grew.
It grew a lot.
It is only because of the legal battles that it was forced to fold. I was very sad about that when I heard about it.